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Posing to the Beat at Hard Rock

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— July 15, 2018

Posing to the Beat at Hard Rock

  • Choosing a yoga vacation or a destination that offers yoga is the perfect opportunity to do what you have promised yourself for years
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Do you find it hard to stick to your yoga practice when you hit the road? Hard Rock International (HRI) is trying to make finding mat time easier with Rock Om, which marries beats and poses in what may be the next big trend in travel. “Choosing a yoga vacation or a destination that offers yoga is the perfect opportunity to do what you have promised yourself for years: Take a break and dedicate some quality time for your health, well-being and happiness,” says Chrissa Santoro, external communications director and yoga teacher at the Omega Institute for Holistic Studies, headquartered in Rhinebeck, New York. To create the Rock Om program, HRI partnered with music producer and musical director DJ Drez (whose credits include work with Macy Gray, the Black Eyed Peas and Eminem) and his wife, yoga instructor Marti Nikko. This collaboration resulted in three videos: Zenith, for guests who want to unwind with meditation and breathing exercises; Zeppelin, for those seeking to break a sweat; and Zen, featuring classic yoga poses to recharge. The videos are available to guests at Hard Rock’s 24 hotels worldwide through the company’s on-demand video channel. HRI also partnered with Manduka, a maker of sustainable yoga gear, to create an exclusive Hard Rock kit that includes a towel, mat and carrier bag. Nikko, who fell in love with yoga 18 years ago and took her husband to his first class, is thrilled that Hard Rock contacted them. “Drez got the call that Hard Rock wanted to bring yoga to their hotels and we loved the idea,” recalls Nikko, who mostly practices Vinyasa and Bhakti yoga. “I created the classes while Drez created the music. We wanted our classes to be fun yet still embody the deeper aspects of yoga; we also wanted the classes to be completely accessible to not just the seasoned practitioner but also the beginner.” (HRI is also planning to offer live classes at select locations.) Yoga is “more than a practice, it’s a lifestyle,” says Leslie Carrington of HolistiCitiLyfe, which promotes wellness events. “Because yoga clears your mind of distracting ‘noise,’ it creates space in which new things can develop—much like a vacation.” —Samantha Hunter

If you’re not sure about how to do any pose, always consult a trained teacher for guidance.

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